The new supermarket in Ibra will be the first one to be called Aswaiq Asalah or Asalah Mart, a new brand for the hinterland. In consonance with the market composition and dynamics the brand is primarily Arabic and signifies all that Khimji Ramdas has always stood for – Asalah – genuineness & originality.

A new brand logo and identity, which is feisty & dynamic, and signifies shopping convenience and pleasure, in a friendly and helpful ambience,  will be seen on the supermarket front signage and shopping bags in  its creative and attractive style and colours.